Using Google Analytics on your Registration Form

Solid marketing insights and data is a must when trying reach your target market for your event. Post event reports and surveys work great but that data can be skewed by personal responses. To accurately figure out where your registrants are coming from and how they are interacting with your registration form you should look at the benefits of using Google Analytics.

Not only does Google Analytics provide a wealth of marketing data, it can help you as an event organizer to answer questions like:

  • Where are my registrants coming from?
  • How are my campaigns working in driving traffic to the registration form?
  • How can I improve my messaging to drive the right traffic to my form?

And so on, and so on…

Adding your Google Analytics account to Event Wizard® is very simple. First, login to your account and navigate to your event’s edit menu (task list). Click the green box then the Google Analytics & Tracking task.


When this page opens, enter your Analytics ID, enable Google Analytics and click Save.


It is recommended you open a profile in your current Google Analytics account so you can track your event registration form and it’s pages separately from your existing website. How to manage profiles (views).

If you have any questions about adding your Google Analytics account to your registration form please let us know.

Posted on April 14, 2014 by Mark Turner
Category : Event Wizard® & Event Wizard® Tips
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