As an event coordinator, you want your event to go smoothly from start to finish. The last thing you want to be doing is chasing your registrants down trying to collect missing payments, but it does happen from time to time. Not to worry, we have compiled three tried and tested methods to help you collect any outstanding payments from your registrants.
1. Email Them Their Confirmation Link
It’s possible that one or two registrants simply missed the payment buttons on their confirmation, (i.e.: “thank you”) page; emailing them a quick reminder is the easiest way to get them back on track. Open up your event reports and locate the name of the registrant in question.
Click the View the Registration Details icon in the Tools column for that registrant, which will open up their confirmation page in a new window. Copy the URL from the address bar of the popup and paste it in an email to your registrant. Once received, they can click the link to come back and make payments using the methods you have enabled in your event.
Note: If you only have online payment enabled, simply replace the /thank-you/ portion of the URL with /checkout/. By sending them this link instead, they will open up directly to the checkout process rather than their confirmation page, saving a step.
2. Include the Payment Link in Your Registration Confirmation Email
Rather than waiting for any missed payments, you can take a preliminary measure by including a personalized payment link in your registration confirmation email. This is done using the Payment Link system merge tag, which uses your registrant information in Event Wizard® to generate a personalized link for each individual registrant.
When editing your registration confirmation email, click the Insert System Merge Tag dropdown in the editor, and select Payment Link. This will insert the payment link merge tag wherever your cursor is placed within the body of the editor.
The link merge tags work similarly to how <a> tags work in HTML: they consist of the opening tag, link text, and closing tag. In this case, the opening and closing tags make up the portion of the merge tag that is automatically created by the system, so you don’t need to worry about that. The portion you need to concern yourself with is the link text, which should be changed to something more relevant, (such as “Click here to pay for your registration”) so the registrant knows what the link represents. The screenshot above shows the different steps from link creation to the final email.
3. Email All Registrants with Pending Payments
If you have a lot of registrants that have outstanding payments, you can use the email tool within the reports to easily send every one of them a personalized email reminder. Start by going to your event reports and opening the Pending Payments report. Locate the Email icon beside the Reports and Tools dropdown – give it a click.
On the page that opens, you will notice a lot of the same fields from the Edit Confirmation Email page. Start by filling in the boxes with your subject, name, and email address. Next, add some content to your email.
Composing your reminder email is just like composing the confirmation email we did in method 2, only with slightly different information. You can use merge tags to personalize the email with information like the registrant’s name and registration date, but most importantly, their payment link. Once you have your email composed, click the Send Email button.
Hopefully one of these methods will help you to collect any pending payments for your event fees. If you have any questions about this, or anything else Event Wizard®, please contact us.