How to promote your event

Let’s face it, building a fantastic registration form is not quite enough. Yes, it collects all of the information you require, creates a seamless registration experience for your users and carries over your brand standards perfectly, but if nobody knows about it they won’t register. You hear it all the time – offer early bird rates, create a contest, provide value and incentives to register. That’s fine, those tactics might work when people already know about your event but they do a poor job at making people aware of your event.

Just like your regular marketing strategy should include social media, so should your event marketing strategy. If it doesn’t don’t worry, we’ll assist you with the actual execution with our built in social media promotion tools.

There are two ways for your event to be promoted in Event Wizard®. The first is from the edit menu of your event, which is usually where users will post to various social platforms when an event is first made live.

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The second is from the registration form itself using the original event registration social media bar located at the bottom of every registration form. The options in this bar can be turned off if you’d prefer, but that’s like having a party and locking the front door. That said, maybe you have an internal event and you don’t want it promoted, then the option is there.

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This is where registrants can help promote your event through their social platforms. Ensure you’ve filled out your page titles and event properties as much as possible. You’ll save your users from posting just links and you’ll have more control over what’s posted.

Lastly, follow @Event_Wizard and we’ll retweet your event tweets whenever we see them. Now go promote that event!


Posted on February 2, 2012 by Mark Turner
Category : Event Wizard® & Event Wizard® Tips
Tagged : ,, , , , , ,