Group registration is a vital tool for a lot of our clients, which is why we have developed one of the most powerful group registration systems in the industry. When utilizing group registration, sometimes our clients want to offer discounts based on different scenarios – this is where group rules come into play.
Below are six example scenarios of where group rules can help automatically apply discounts to your event fees.
Say you want to offer a bulk discount to all members of your group. In this scenario, the discount will only be applied when the 10th group member registers and will be applied to all members of the group. If any more than 10 people register for the same group, the extra registrants will not receive the discount.
This scenario is similar to the “buy one, get one free” deals sometimes seen in your local department store. More specifically, this example is a “buy 5, get 1 free”, where the 6th registrant in a group gets a discount of 100%.
Similar to the first example above, this one applies a discount to all group members. Where it differs is that it will continue to be applied to group members, even after it hits a certain threshold, (in this case, 3 members).
This one is useful for rewarding group members for early registration. In this example, we are applying a 25% discount to everyone in a group, (minimum of 2 people) who registers before a certain date. If anyone is added to the group after the early-bird fee expires, they will not receive the discount. It should also be noted that you need to set up your fee with an early-bird rate in order for this to work properly.
Say you are trying to fill tables at a banquet that hold a maximum of 6 seats, but in order to fully cover the cost of the table you need 3 or more people at each one. The discount in this scenario doesn’t get applied until after you have hit your 3 seat minimum, but will encourage people to fill the tables to their capacity of 6. Note that you would need to set your max group size to 6 as well.
This is another useful one for banquets or dinners. Say you’re selling two different ticket tiers: single seats, and full tables of 8. You can set a group rule to apply a 100% discount to all but the first group member if they purchase a full table. That way, the group administrator, (first person registered per group) will essentially pay for all group members that follow. This is especially useful in scenarios where the group administrator is not only paying for, but also registering the rest of the group members. Note that you would need to set your max group size to 8 as well.
These are just six examples of how you can utilize group rules, but the possibilities are pretty much endless. Keep in mind that you can apply these rules at any time, even if your event is already open. And group rules are smart – they know when someone has cancelled from the group and will re-apply the rule to the new group. If you have any questions about group rules, drop us a line.