Canadian Anti-Spam Legislation Workshop:
CASL Compliance and Risk Mitigation Strategies
September 30, 2013 - Toronto, Ontario
Canada is enacting comprehensive anti-spam legislation [CASL] affecting all organizations that send emails, text messages, and other commercial electronic messages in the course of their marketing and other business activities.
The legislation contains strict consent, notice and unsubscribe requirements. The penalties for non-compliance are potentially severe, including: private right of action of up to $200 per violation (e.g. per email/text message sent); up to $1M for individuals; and up to $10M for businesses.
As part of CanadianCIO's ongoing education initiatives for business decision makers, digital publisher IT World Canada has partnered with Heenan Blaikie, one of the top legal firms in the country - especially in the field of anti-spam and privacy legislation - to deliver a compelling and informative seminar on CASL Compliance and Risk Mitigation Strategies.
This two and half hour CASL workshop delivered by Heenan Blaikie’s National Privacy and Information Management Group will provide chief privacy officers and corporate executives responsible for CASL adherence with the following:
- A snapshot of the crucial compliance issues
- Timelines of the legislation coming into full force
- An overview of important consent, notice and unsubscribe requirements
- An outline of the enforcement provisions including penalties for non-compliance and the due diligence defense
- Practical steps that your organization can take to ensure compliance and other risk mitigating strategies
Who Should Attend:
This CASL Workshop is a must attend event for the following corporate executives and management responsible for Privacy and Anti-Spam policies:
- Chief Privacy Officers
- C-Suite executives
- Managers, Directors and VPs of Marketing
- Managers, Directors and VPs of IT
Produced by CanadianCIO - an IT World Canada digital publication